付强博士
Dr. Qiang, FU (Frank)

Associate Professor of Practice (Game Design)

 
 
Description
 

Dr. Fu Qiang (Frank) is an Associate Professor of Practice (Game Design) in the Department of Applied Data Science at Hong Kong Shue Yan University. Before joining academia, he accumulated 15 years of experience in the game and interactive entertainment industry, including six years as a game designer with leading game companies in mainland China and nine years as a software engineer and Unity developer with game studios in Australia. His industry portfolio spans mobile, web, PC, and VR/AR/MR titles, including serious games and training applications, with products published on the iOS App Store, Google Play, and the Meta (Oculus) Store.

Specifically, as a game designer, he has contributed to the design of five published commercial online games, ranging from PC, web, and mobile MMORPGs, in roles such as system game designer, mathematician game designer, and lead game designer. As a game programmer, he has developed at least 15 web games, 9 VR/XR experiences/games/simulators, 7 web AR experiences, 6 published App Store mobile apps/games, and 3 PC exhibition applications.

Dr. Fu received his Ph.D. from Queensland University of Technology, where his research focused on pattern recognition and data mining, in particular the classification and clustering of non-continuous data using contrastive learning. His current research bridges data science and game design, covering player behaviour modelling, AI-driven adaptive game systems, procedural content generation and immersive (XR) technologies. As a practice-oriented educator, he is committed to connecting rigorous academic training with real-world production pipelines, preparing students for careers in the game, eSports and creative technology industries.

Courses Taught

  • Gaming for Social Design
  • eSports and Virtuality
  • Game Programming Studio
  • Game Production and 3D Animation
  • Understanding eSports Universe: From Game to Beyond Game
  • Smart Cities - Technologies and Applications 

Area of Interest

  • Game Design and Interactive Entertainment
  • Player Behaviour Modelling and Game Data Analytics
  • AI-Driven Adaptive Game Systems and Procedural Content Generation
  • VR/AR/MR and Immersive Systems
  • Serious Games for Education, Health and Training
 

Academic Qualifications

  • Ph.D. in Pattern Recognition and Data Mining, Queensland University of Technology (QUT)
  • Master of Information Technology in Interactive Technologies and Game Design, James Cook University (JCU)
  • Master of Software Engineering in Interactive Media and Art, Peking University (PKU)
  • Bachelor of Engineering in Computer Science and Technology, Beihang University (BUAA)
 

Funded Projects

  • Fu, Q., Li, Y., Tao, X., & Yong, J. (2026). Discover Class‐Based Feature Distribution by Encoding Discrete Data for Classification. Expert Systems, 43(7), e70288.
  • Fu, Q., & Li, Y. (2025). Automated contrastive optimization of class-based feature distribution for noncontinuous dataset. Knowledge and Information Systems, 67(12), 11787-11826.
  • Fu, Q., Li, Y., & Albathan, M. (2023). A supervised method to enhance distance-based neural network clustering performance by discovering perfect representative neurons. Granular Computing, 8(5), 1051-1065.
 

Professional Experiences

  • Senior Unity Developer, Bank'd Kids Money App, Gold Coast, Australia (2024 – 2026)
  • Unity Developer, Hypertheory, Brisbane, Australia (2021 – 2024)
  • Unity Developer, Activate Studio, Brisbane, Australia (2019 – 2021)
  • Software Engineer, Becker Helicopters, Sunshine Coast, Australia (2017 – 2019)
  • Assistant Lead Game Designer, Linekong Entertainment Technology, Beijing, China (2014 – 2015)
  • Lead Game Designer, Arth Entertainment, Beijing, China (2013 – 2014)
  • Mathematician Game Designer, Beijing Kylin Games Technology, Beijing, China (2011 – 2013)
  • Game System Designer, Beijing SkyJoy Technology, Beijing, China (2010 – 2011)
  • Game Execution Designer, Beijing WuShen Technology, Beijing, China (2009 – 2010)
  • Game Design Lecturer, Beijing University of Arts and Sciences, China (2009 – 2010)
 
Scholarly and Community Services
  • Peer Reviewer, Journal of Big Data (Springer)
  • Member of Golden Key International Honour Society
  • Member of Australian Computer Science