The Department of Applied Data Science is pleased to invite you to attend the iFREE GROUP Innovation and Research Centre Colloquium Series 2021/22 seminar given by Dr. Alex Kwok, Assistant Professor of our Department of Applied Data Science. The topic is Enhancing Customer Experience with XR Technologies.


Abstract: Customers today expect products and services to provide an interactive and personalised user experience. The emergence of XR (VR/AR/MR) technologies fuel and accelerate this demand. While many people are aware of the usage of XR technologies in customer relationship management, many are unsure of what they are or how they should be used appropriately. This seminar will discuss how these technologies can be used to enhance the customer experience. Additionally, it will address the prevalent factors influencing users’ acceptance of these XR applications.


The seminar will be conducted online:


Date: 8 April 2022 (Friday)

Time: 16:00-17:00

Speaker: Dr. Alex Pak Ki Kwok, Assistant Professor of Department of Applied Data Science, HKSYU

Language: English

Register Here: (a reminder will be sent to you one day before the event)


Zoom link:

Meeting ID: 942 8508 2464

Passcode: 959273


The seminar is free and all are welcome. We look forward to seeing you. If you have any queries, please contact or