On 3 February 2026, postgraduate students from MSc in Game Development and Management (MScGDM) programme visited Gameiracle Co. Ltd., one of Hong Kong’s leading local game studios, for an inspiring industry sharing session on data-driven marketing. Established in 2004, GAMEIRACLE Co. Ltd. is a local game studio specialising in digital entertainment and the game industry in Hong Kong. The company is well known for developing multiple horse-racing games that have achieved No. 1 rankings in the local market.

During the visit, students gained valuable insights into professional game development practices and data-driven marketing strategies within the gaming industry. The session provided students with first-hand exposure to real-world industrial operations, enhancing their professional awareness and practical understanding. These industrial visits and meetings aim to provide students with valuable industrial attachment experiences and enable them to generate industry-led research topics. Through such engagements, students are better equipped with hands-on experience and a deeper appreciation of industry practices, supporting their academic and professional development.