UnitedXR Europe 2025 – Hong Kong is organized by the Hong Kong Digital Entertainment Association (HKDEA), which spearheads a strategic initiative to establish a “Hong Kong Pavilion” at an international event in Brussels, Belgium. This project aims to showcase and promote Hong Kong’s creative industries through the integration of artificial intelligence (AI) and extended reality (XR) technologies. In addition to serving as a judge for the “UnitedXR Europe 2025 Project – Hong Kong,” the ADS faculty member delivered a seminar entitled “XR-Beyond Entertainment: Extended Reality and New User Experiences” during the kick-off ceremony on 24 November 2025. The seminar introduced innovative applications of XR technologies beyond entertainment, highlighting their transformative potential for user engagement and creative industry development.