Dr. Alex Kwok is currently an Assistant Professor at Department of Applied Data Science, Hong Kong Shue Yan University (HKSYU). Before joining HKSYU, Dr. Kwok was the Assistant Professor at the School of Intelligent Systems Science and Engineering, Jinan University, China. He graduated from The University of Hong Kong with a B.Eng. degree in Logistics Engineering and Supply Chain Management and a Ph.D. degree in Industrial Engineering / Management Science. Dr. Kwok is a certified Senior Big Data Analyst and a Senior AR/VR Technology Application and Developer at the Ministry of Industry and Information Technology of the People’s Republic of China. His research interests include virtual reality, human-computer interaction, decision support systems, and consumer behaviour. His recent work has appeared in peer-reviewed journals such as Decision Support Systems and Computers & Industrial Engineering.

Courses Taught

  • Principles of Marketing
  • HR Analytics
  • e-CRM
  • Quantitative Methods for Business
  • Digital Technologies in Teaching

Area of Interest

  • Virtual Reality
    • Virtual Reality/Augmented Reality, Human-Computer Interaction, Technology Acceptance, Consumer Behaviour
  • Intelligent Decision-Making
    • Decision Support Systems, Multi-Criteria Decision-Making, Big Data, Machine Learning

Academic Qualifications

  • Doctor of Philosophy, Department of Industrial and Manufacturing Systems Engineering, The University of Hong Kong
  • Bachelor of Engineering, The University of Hong Kong

Professional Experience

  • Assistant Professor, Department of Applied Data Science, Hong Kong Shue Yan University
  • Assistant Professor, School of Intelligent Systems Science and Engineering, Jinan University
  • Research Assistant I, Department of Industrial and Manufacturing Systems Engineering, The University of Hong Kong

Selected Publications

  • Yan, M., Kwok, A. P. K., Wang, C. Y., Lian, X., Zhuang, C. B., Gao, C., & Huang, Y. T. (2022). Cross Reality in Crisis Management. In Cases on Virtual Reality Modeling in Healthcare (pp. 187-214). IGI Global. https://doi.org/10.4018/978-1-7998-8790-4.ch009
  • Kwok, A. P. K., Yan, M.*, Deng, X. H., Chen, X. Y., & Huang, Y. T. (2022) Exploring the facilitating and obstructing factors of using virtual reality for 5S training: An exploratory qualitative study from students’ perspectives in an industrial engineering undergraduate course. Computer Applications in Engineering Education. https://doi.org/10.1002/cae.22503 
  • Tang, Y. M., Chau, K. Y., Kwok, A. P. K., Zhu, T., & Ma, X. (2022). A systematic review of immersive technology applications for medical practice and education-Trends, application areas, recipients, teaching contents, evaluation methods, and performance. Educational Research Review, 100429. https://doi.org/10.1016/j.edurev.2021.100429  
  • Kwok, A. P. K., Yan, M., Huang, Y. T., Gao, C., & Li, W. Z. (2021). What shapes people’s willingness to wear a face mask at the beginning of a public health disaster? A qualitative study based on COVID-19 in China. International journal of disaster risk reduction, 65, 102577. https://doi.org/10.1016/j.ijdrr.2021.102577  
  • Ma, X., Jia, M., Hong, Z., Kwok, A. P. K.*, & Yan, M*. (2021). Does Augmented-Reality Head-Up Display Help? A Preliminary Study on Driving Performance Through a VR-Simulated Eye Movement Analysis. IEEE Access, 9, 129951-129964. https://doi.org/10.1109/ACCESS.2021.3112240  
  • Li, Y., & Kwok, A. P. K.* (2021). The effects of after-school training of different sports events on the physical fitness of adolescents and its comparative analysis. Advances in Physical Education, 11(3), 321-330. https://doi.org/10.4236/ape.2021.113027  
  • Wang, C., Lian, X., Zhuang, C., Kwok, P. K.*, & Yan, M. (2021). A virtual reality-based spoken English learning platform. 2021 IEEE 24th International Conference on Computer Supported Cooperative Work in Design (CSCWD), Dalian, China. https://doi.org/10.1109/CSCWD49262.2021.9437696
  • Kwok, P. K., Yan, M.*, Qu, T., & Lau, H. Y. K. (2020). User acceptance of virtual reality technology for practicing digital twin-based crisis management. International Journal of Computer Integrated Manufacturing, 1-14. https://doi.org/10.1080/0951192X.2020.1803502 
  • Kwok, P. K., Yan, M.*, Chan, B. K. P., & Lau, H. Y. K. (2019). Crisis management training using discrete-event simulation and virtual reality techniques. Computers & Industrial Engineering, 135, 711-722. https://doi.org/10.1016/j.cie.2019.06.035 
  • Kwok, P. K.*, & Lau, H. Y. K. (2019). Hotel selection using a modified TOPSIS-based decision support algorithm. Decision Support Systems, 120, 95-105. https://doi.org/10.1016/j.dss.2019.02.004 
  • Jin, N., Yang, F., Yan, M.*, Feng, Y., Zhuang, Y., Liu, H., Kwok, P. K., & Wen, K. (2019). User perceptions of smart class services in teaching and learning interactions. Procedia CIRP, Zhuhai, China. https://doi.org/10.1016/j.procir.2019.04.329
  • Kwok, P. K.*, & Lau, H. Y. K. (2018). A modified consensus-building methodology for reaching a group decision using minimum costs. IEEE Access, 6, 3509-3523. https://doi.org/10.1109/ACCESS.2017.2787677 
  • Kwok, P. K.*, Chan, B. K. P., & Lau, H. Y. K. (2018). A virtual collaborative simulation-based training system Proceedings of the 10th International Conference on Computer Modeling and Simulation, Sydney, Australia. https://doi.org/10.1145/3177457.3177494
  • Kwok, P. K. (2018). A decision support system for group decision-making The University of Hong Kong. http://hdl.handle.net/10722/255440
  • Kwok, P. K.*, & Lau, H. Y. K. (2016). Modified Delphi-AHP method based on minimum-cost consensus model and vague set theory for road junction control method evaluation criteria selection. Journal of Industrial and Intelligent Information. https://doi.org/10.12720/jiii.4.1.76-82 
  • Kwok, P. K.*, Chau, D. W. H., & Lau, H. Y. K. (2014). A study on road junction control method selection using an artificial intelligent multi-criteria decision making framework. In M. Bramer & M. Petridis, Research and Development in Intelligent Systems XXXI Cham. https://doi.org/10.1007/978-3-319-12069-0_25

Other Activities

  • Session Chair of the parallel session “Industrial IoT and Digital Twin” of the Annual International Conference for Chinese Scholars in Industrial Engineering, China, 2020
  • Session Co-chair of the parallel session “Model-Driven Decision Support for PSS” of the 11th CIRP Conference on Industrial Product-Service Systems, China, 2019